SEO is the process of affecting the visibility of a website or a web page in a search engine’s search results. Working with SEO can make an enterprise ( higher ranked on the search results page), and more frequently a site appears in the top lists , the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search , video search, terminology search, news search and industry-specific vertical search engines.
It considers how search engines work, what people search for, the actual search keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content , HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.